PLY – three letters, many facets. It all started with David Einsiedler and Joke Rasch’s huge passion for industrial design from the 1920s to the 1950s. In 2011, they founded the interdisciplinary PLY interior design company, which has spawned several subsidiaries, among others the PLY ATELIER architectural studio and the innovative PLYstore online shop (www.ply.com). As an agency providing strategic PR consultancy, we support PLY with targeted press and public relations activities and we look after the brand’s Facebook and Instagram channels.
The PLY ATELIER studio, which, since mid-2018, has been headed by David Einsiedler and Daniel Schöning, designs contemporary office and co-working environments, and also develops trade fair exhibition concepts as well as projects for the retail and hospitality industries. Each project is characterised by a very individual combination of design icons from the 1920s to ’50s and by tailored solutions based on state-of-the-art technology.
Via a joint venture with the vitra.by stores group, in 2018, PLYstore has become the official online platform for the highly specialised Vitra monobrand stores in Germany. With special features such as an augmented reality app, a photo-realistic 3D configurator and a variety of moodboards, the online shop not only uses the latest technologies: the amalgamation of stationary and online retail offers consumers unique added value. This collaboration can be considered the future of furniture retail.
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